New West end Company Logo

Transforming NWEC’s Loyalty Card into a Smart Digital Solution

Transformation Planning & Strategy

Challenges

New West End Company needed to transition their long-running physical loyalty card to a digital solution to better track data, provide insights to partners, and enhance the customer experience.  

  • Need to digitise offline loyalty card solution 

  • Lack of ROI & engagement data 

  • Labour-intensive and resource-heavy  

The Outcome

Leveraging Open source technology, Konekt collaborated with NWEC to design a cutting-edge solution using geo-fencing and auto-detection technologies, enabling seamless tracking of customer interactions and delivering a more personalised and engaging user experience. 

  • Scalable App solution 

  • High Reporting capability 

  • Enhanced User engagement  

Elevating Local Experiences with West End Club App

We designed an intuitive mobile app for the West End Club, offering exclusive deals and a seamless experience for users to explore nearby shopping, dining, and leisure offers.

Streamlined Offer Management and Analytics Dashboard

We built a powerful admin dashboard, enabling businesses to manage offers, track redemptions, and gain insights into user engagement and offer performance.

The Solution

Discovery

We led workshops with the NWEC team to understand their workflows, customer needs, and the limitations of their physical loyalty card. We identified pain points, explored digital transformation opportunities, and collaborated to create a strategic vision aligned with their business goals. 

  • Client Workshops  

  • Workflow & Customer Analysis 

  • Technology Research  

  • Strategic Planning 

Solution Design & Planning

We designed a high-level blueprint for the digital loyalty solution, integrating geo-fencing and auto-detection to enhance tracking and user experience. We also developed a scalable data strategy for robust tracking, reporting, and future growth.

  • Technology Blueprint

  • Data Strategy

  • Scalability & Future-Proofing

Strategic recommendations & roadmap

We provided a strategic roadmap for transitioning to a digital solution, recommended strategies to boost user engagement, and offered ongoing support to ensure long-term success. 

  • Implementation Roadmap 
  • Enhanced User Engagement Strategies 
  • Ongoing Consultancy Support 

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