World Scouting Logo

Enhancing Donor Engagement: A Targeted UX and Conversion Strategy

Conversion Optimisation Audit & UX Strategy

Challenges

The World Scouts Association was struggling to engage its target audience effectively, resulting in lower-than-expected donation levels and a lack of clear communication about its mission. Despite efforts to reach potential donors, the organisation faced challenges in delivering its message, guiding users through the donation process, and maintaining an intuitive user experience across platforms. 

  • Ineffective communication of the charity's value proposition. 

  • Complicated and unclear donation journey. 

  • Outdated design language and poor user interface (UI). 

  • Inconsistent cross-platform user experience and poor accessibility standards. 

The Outcome

Our team developed a UX strategy and optimise the donation process. Through in-depth analysis and strategic recommendations, we aimed to simplify the donation journey, modernise the design, and enhance overall user experience, ultimately leading to increased engagement and higher donation rates.

  • Developed a UX strategy focused on improving donor engagement. 

  • Streamlined the donation journey. 

  • Updated the design language for a more modern and accessible experience. 

  • Improved cross-platform consistency for better user engagement. 

Uncovering Opportunities with a Conversion Optimisation Audit

We carried out a comprehensive audit to pinpoint key accessibility issues, revealing actionable insights to boost site conversions and user experience.

Unlocking Conversion Potential with Key Insights

We delivered a detailed audit covering accessibility, user journey, and cross-platform experience, with actionable recommendations to boost engagement and conversions.

Streamlining UI for Optimised User Journeys

We designed component variants for key elements like navigation, cards, and donation widgets to enhance usability and drive conversions.

The Solution

Discovery

We began by understanding the charity’s goals and challenges through workshops and discussions with stakeholders. This allowed us to identify key areas where their message and user experience were falling short. We also conducted competitor analysis to benchmark against industry standards. 

  • Stakeholder Workshops

  • Competitor Benchmarking

  • Identify Value Proposition Weaknesses

  • Strategic Goal Alignment

Solution Design & Planning

A detailed audit of the website’s user experience was performed, highlighting major issues such as a complicated donation journey, poor UI, and inconsistent user experience across different platforms. We identified the need for a clearer and more accessible design that would guide users more effectively through the donation process. 

  • Heuristic UX Analysis

  • Donation Journey Assessment

  • UI and Accessibility Evaluation

  • Cross-Platform Experience Review 

Strategic recommendations & roadmap

Based on our findings, we created a targeted UX strategy. This included redesigning the donation journey, updating the overall design language, and enhancing the website’s accessibility. We also provided a roadmap for implementing these changes, focusing on creating a more engaging and user-friendly experience for donors. 

  • UX Strategy Development

  • Donation Journey Redesign

  • Design Language Modernisation

  • Accessibility and Cross-Platform Improvements

  • Implementation and Ongoing Support Plan

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