Challenges
Vorwerk's online sales platform relied on traditional face-to-face sales methods with low conversion rates. They approached Konekt to identify the issues and boost conversions.
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Reliance on Traditional Sales Methods
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Low Conversion Rates
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Need for Data-Driven Insights
The Outcome
As a result of Konekt's comprehensive audit and strategy, Vorwerk significantly improved their online sales platform, boosting conversion rates through optimised user journeys, targeted marketing efforts, and a refined sales funnel.
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Increased conversion rates
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Actionable Insights
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Strategic roadmap
The Solution
Discovery
Our team facilitated collaborative sessions to define goals and gain a clear understanding of the companies product range, brand positioning and analysed customer sales.
- Strategic Workshops
- Competitive Analysis
- User Flow Optimisation
Audit
Konekt analysed the website UX design and benchmarked sales CRM data and e-commerce web analytics to identify key performance gaps and opportunities, forming the foundation for strategic improvements.
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UX analysis
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Data Collection and Validation
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Benchmarking
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Gap Analysis
Strategy
Building on the data audit findings, Konekt developed a comprehensive conversion audit strategy, focusing on optimising user journeys, refining targeting efforts, and enhancing overall sales funnel efficiency to boost conversions.
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Actionable Data Insights
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UX Recommendations
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Strategic Roadmap