I have an existing donation platform that I feel should be performing better. I want to understand what changes I need to make to optimise donation rates.
Product Overview
From streamlining donation processes and increasing donor retention to turbo-charging supporter engagement, our donation optimisation packages are designed to thoroughly evaluate your digital platforms and provide actionable recommendations. By analysing donor behaviour, identifying barriers, and assessing usability, our audit uncovers areas for improvement and provides practical solutions.
You will receive a detailed report with findings, insights, strategic recommendations, and design solutions to improve the donor experience and maximise donations. The report will highlight issues in the current platform, identify optimisation opportunities, and offer pragmatic advice and solutions to address a wide range of challenges. By focusing on donor behaviour analysis and journey optimisation, we equip your organisation with actionable insights to create a more seamless and effective donation experience.
We conduct a comprehensive review of your digital donation platforms, analysing data, speaking to donors, and auditing designs against best practices to identify drop-off points in the donation journey. Our methodical approach provides you with detailed donor journey maps and actionable insights, empowering your strategy to drive better engagement and higher donation outcomes.
I want to
- Understand donor motivations and behaviours.
- Streamline donation flows.
- Increase one-off and recurring donations.
- Minimise drop-off rates across donor journeys.
- Remove friction points in all touchpoints of the donation process.
- Drive higher conversion rates for donations.
Our Process
Our Donation Optimisation Audit identifies barriers and opportunities, refining your digital platform to maximise donations and supporter engagement.
Discovery
Analysis
Documentation
1
Discovery Workshop
2
Comprehensive UX Audit
3
Donor Behaviour Analysis
4
Usability & Accessibility Evaluation
5
Pain Point Identification, User Journey Mapping & Recommendations
Pricing
Small
- Short UX Workshop
- UX Data Analysis
- Best Practice UX Appraisal (heuristic analysis)
- Summary report of findings
- Initial recommendations for donation flow improvements
Duration
2 Weeks
Price From
£7,500 + VAT
Medium
- UX Workshop
- Comprehensive UX Data Analysis (GA4 & User Testing)
- Detailed Donor Journey Mapping
- Best Practice UX Appraisal (Heuristic and competitive analysis)
- Detailed report of findings
- Strategic recommendations for Donation Flow Improvements
- Prioritised action plan for implementation
Duration
3-4 Weeks
Price From
£15,000 - 20,000 + VAT
Large
- UX Workshop
- Comprehensive UX Data Analysis (GA4 & User Testing)
- Donor Surveys and Interviews
- Supporter Usability Tests
- Detailed Donor Journey Mapping
- Best Practice UX Appraisal (Heuristic and Competitive Analysis)
- Detailed Report of Findings
- Strategic Recommendations for Donation Flow Improvements
- Prioritised Action Plan for Implementation
Duration
4-6 Weeks
Price From
£30,000 - 40,000 + VAT
